In this episode, I’ll talk with a product leader about a number of AI related things, including potential applications of machine learning, for targeting audiences without device IDs. The future of identity is a timely industry issue that can serve as our AI use case, in fact, has become one of the most prominent and uncertain topics in marketing today. Two important steps when learning about a new technology like AI, or one understanding exactly how to apply it in a specific use case, is getting your hands on it, and trying it yourself. I’m talking about the deprecation of device IDs and cookies. I’m not talking about an industry getting in touch with its inner self, though that wouldn’t be a misstatement. Unless you’ve been living under a rock for the last six months, you know that the advertising industry is undergoing an identity crisis. This is episode 8: AI’s role and identity. Welcome to FIVE, the podcast that breaks down AI for markers. And I think that that’s exactly where machine learning models can help. Problem is, you don’t have this ID to be able to sort of target users and locate the intended audience the same way that you did before. Transcript of Episode 8: AI’s Role in Identity They share four browser-based applications that are free, easy to access and easy to use. Jake and Jeremy Lockhorn meet up again to explore some really interesting ways to experience AI personally.
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